About Us
AP Agrilink: Revolutionizing Nutritious Animal Feed for a Sustainable Future
A.P. Agrilink Private Limited is a leading player in the cattle feed industry, committed to producing high-quality nutritional feed for animals such as cattle, fish, poultry, and goats. Our feed products are designed to improve the health and productivity of livestock, leading to better milk production and overall well-being. By offering a balanced diet, our feeds enhance animal immunity, digestion, energy levels, and promote overall growth.
We focus on using a range of agricultural ingredients such as green fodder, maize,
soybeans, grains, and cakes to create nutritious feed. Our business not only helps in
improving animal health but also contributes to the overall productivity of agriculture
systems. We aim to revolutionize the livestock feed industry by raising the standard of
feed quality and expanding our presence in Uttar Pradesh, eventually reaching other
states across India.
With the market for animal feed expected to grow significantly, we are determined to
capture a major share, create job opportunities for the youth, and boost the economy by
making quality feed accessible to farmers nationwide.
Vision &
Mission
Vision
Our vision is to revolutionize the animal feed industry by providing high- quality, nutritious feed that improves livestock health, enhances agricultural productivity, and creates sustainable growth opportunities across India.
Mission
Our mission is to revolutionize the cattle feed industry by providing high-quality, nutritious feed that improves animal health, boosts productivity, and creates sustainable job opportunities across India.
The Problem
Low-Quality Feed
Many farmers struggle to access highquality,
balanced animal feed, leading to
poor health and reduced productivity of
livestock.
Lack of Awareness
There is insufficient awareness about the
importance of proper nutrition for animals
and its direct impact on milk and meat
production.
Rising Feed Costs
The increasing cost of animal feed is
putting a strain on farmers' budgets,
making it difficult for them to maintain
healthy livestock.
Nutritional Deficiencies
Animals are often fed insufficient or
imbalanced diets, affecting their growth,
immunity, and overall
health.
Unemployment
The growth of the feed industry is
hindered by a lack of employment
opportunities, especially for youth, in rural
areas
Low-Quality Feed
Many farmers struggle to access highquality, balanced animal feed, leading to poor health and reduced productivity of livestock.
Lack of Awareness
There is insufficient awareness about the importance of proper nutrition for animals and its direct impact on milk and meat production.
Rising Feed Costs
The increasing cost of animal feed is putting a strain on farmers' budgets, making it difficult for them to maintain healthy livestock.
Nutritional Deficiencies
Animals are often fed insufficient or
imbalanced diets, affecting their growth,
immunity, and overall
health.
Unemployment
The growth of the feed industry is hindered by a lack of employment opportunities, especially for youth, in rural areas
The Solution
High-Quality Feed Production
We will produce balanced, nutritious feed that enhances animal health, boosts milk, meat, and egg production, and ensures overall livestock productivity.
Sustainable Sourcing
Utilizing local agricultural products like maize, soybeans, and grains to create cost-effective, sustainable feed while supporting local farmers.
Innovation in Feed Formulations
Developing specialized feed for different livestock categories, ensuring optimal nutrition for cattle, poultry, fish, and goats.
Affordable Distribution Network
Developing specialized feed for different livestock categories, ensuring optimal nutrition for cattle, poultry, fish, and goats.
Awareness Campaigns
Educating farmers about the benefits of proper animal nutrition and the impact on productivity through workshops and community outreach.
Target Market
Our target market includes dairy farmers, poultry farms, fish farms, and goat farmers who are seeking high-quality, nutritious feed to improve livestock health and productivity. We also cater to agricultural co-operatives, veterinarians, and animal health clinics that require reliable feed solutions for their clients. Additionally, we aim to work with retailers and distributors in rural areas, ensuring the widespread availability of our products and helping farmers across India access affordable, effective feed.
Market size
The Indian animal feed market size reached INR 1,035.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 1,964.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.2% during 2025-2033.
Unique Selling Points
High-Quality Ingredients
We use premium, locally sourced agricultural products to create balanced, nutrient-rich animal feed that promotes better health and higher productivity.
Tailored Formulations
Our feed is specifically formulated to meet the nutritional needs of different livestock, including cattle, poultry, fish, and goats.
Improved Animal Health
Our feed boosts immunity, enhances digestion, and supports energy levels, leading to healthier, more productive livestock.
Improved Animal Health
We provide expert guidance to farmers on the best feeding practices, ensuring optimal growth and health for their animals.
Business Model Strategy
Through an effective distribution network, we aim to provide farmers with high-quality seeds directly. We also plan to increase our reach by entering export markets and ecommerce platforms. Strong collaborations with government initiatives and agricultural cooperatives are important to us, as is providing value-added services like farmer education and training to guarantee long-term success and sustainable growth in the agriculture industry.
Business Model Strategy
Direct Sales to Farmers
Selling animal feed directly to individual farmers, including dairy, poultry, fish, and goat farmers, both in urban and rural markets.
Online Sales
Establishing an e-commerce platform to reach a broader audience, especially in remote locations, and offering delivery services.
Bulk Supply Contracts
Partnering with large-scale farms, co-operatives, and commercial agriculture businesses for bulk feed supply agreements, ensuring a steady stream of revenue.
Contract Sales to Poultry & Dairy Farms
Securing long-term contracts with large-scale farms to provide bulk feed at negotiated prices.
Aim to Scale up
Expanding Product Range
Introduce new feed formulations to cater to different types of livestock, including specialized feeds for various breeds of cattle, poultry, fish, and goats.
Improved Production Capacity
Invest in state-of-the-art production facilities to meet growing demand and ensure consistent supply of high-quality feed.
Increasing Awareness
Launch educational campaigns to inform farmers about the importance of quality feed and its impact on livestock productivity and health.
Innovation and Research
continuously improve feed formulations, making them more effective and tailored to the specific needs of different livestock.
Competitive landscape
Established Players
Large companies dominate the animal feed market, offering a wide range of products but often at higher prices, limiting access for small-scale farmers.
Pricing Challenges
major challenge, as several companies offer lower-cost feed, but the nutritional value often falls short, impacting animal health in the long run.
Agri- Cooperatives
While some competitors focus on traditional feed products, there is limited innovation in specialized feed for different types of livestock, especially in the nutritional balance.
Monthly Utilization
| Usage of Fund | Mar-2025 | Apr-2025 | May-2025 | Jun-2025 | Jul-2025 | Aug-2025 | Total |
|---|---|---|---|---|---|---|---|
| Product Research & Development | 40000 | 40000 | 70000 | 70000 | 100000 | 100000 | 420000 |
| Production Equipment & Infrastructure | 400000 | 0 | 0 | 0 | 0 | 0 | 400000 |
| Marketing & Brand Promotion | 40000 | 40000 | 60000 | 60000 | 80000 | 80000 | 360000 |
| Distribution Network Setup | 30000 | 30000 | 50000 | 50000 | 80000 | 80000 | 320000 |
| IP-Related Expenses | 200000 | 0 | 0 | 0 | 0 | 0 | 200000 |
| Training & Employment Generation | 10000 | 10000 | 20000 | 20000 | 30000 | 30000 | 120000 |
| Working Capital & Operational Expenses | 20000 | 20000 | 30000 | 30000 | 40000 | 40000 | 180000 |
| Total | 740000 | 140000 | 230000 | 230000 | 330000 | 330000 | 2000000 |
